Meet My Clients: Females Fighting Forward
One of the common themes I hear time and time again in my discovery calls with potential new clients is “I feel like I’m working so hard and not getting anywhere”.
Sometimes this is due to a lack of direction, but often it is simply because the business owner is trying to do everything themselves, without any systemisation or processes to create efficiencies.
Back in 2018 I saw a Sunrise segment about a woman called Carly Gangell whose business Females Fighting Forward offered self-defence classes for women. I contacted her about running a seminar for my Lippie and Laughs social group and the rest is history!
Carly and I have been working together for 18 months now and her business has come forward in leaps and bounds. In fact, she now has four businesses!
When I asked Carly to reflect on our time working together, this is what she had to say.
“When I ran a self-defence seminar for Tammy’s social group, I discovered that several of these successful women were under her guidance and I was inspired to find out more.
I initially signed up as a Tammy’s Table member and soon realised that I wanted to work with her one-on-one as well.
As a young business owner, I often felt I lacked direction and I knew I was working harder instead of smarter. I needed guidance to help me improve my business model and learn to delegate my workload.
When I first started working with Tammy, I expected her to give me all the answers, but I soon realised her strength was in making me find the answers for myself with her guidance and support. This gave me the skills and knowledge I needed to overcome the challenges as my business continued to grow.
If I had to describe my business back then, I would call it “scrambled eggs”. And that was when I had just one business! I am proud to say the eggs are now poaching and I have four different businesses. Back then I was working long hours, trying to wear all the different hats including administration, bookkeeping, and marketing as well as teaching and managing my students. I was constantly stressed and spreading myself far too thin across all aspects of the business.

In the 18 months that I have been working with Tammy, I have made more progress than in the whole five years prior. While I still have a long way to go, I now have:
- More money in the bank
- Smoother processes for students from initial contact to sign up
- Four staff members (and a delegating leader)
- A happier and less-stressed business owner.
- Four growing businesses
I also really enjoyed watching Tammy speak on a panel at a business event. She is so humble, personable and down to earth so to hear her talk about her business journey and experience was a personal highlight for me.
I am now focused on getting my business to work for me rather than the other way around. In the future I can see myself spending my time doing the things I love in my job and delegating the tasks that I do not enjoy.
When I’m not working on or in my business, I love to spend my time outdoors being active with my loved ones – hiking, camping, skiing, wakeboarding, kayaking. I also love being involved in and watching sport.”
Carly and the team at Females Fighting Forward are passionate about building and develop confident, strong, and powerful women through their self-defence and Muay Thai programmes.
Visit the Females Fighting Forward website here to learn more.
Ready to become a better business owner?
Book your 1-hour Discovery Session with me now for just $79.
Alternatively, I’m now offering 15 minute and 30 minutes ‘Talk with Tam’ sessions for those times when you just want to ‘brainstorm something‘, ‘ask a question’ or ‘pick my brains’. Click on the “Book Now” button below to get started or click here for more info